
PSA: You’re (probably) thinking about tone of voice all wrong

Read this if you’re DIY-ing your content strategy right now
The most common pitfalls I see from brilliant founders and business owners who’ve gone it alone with their content — and how a little expert input can go a long way in fixing them.

Let’s talk about AI giveaways

How I make my work sound like yours, as a freelance ghostwriter
The best freelance ghostwriters work hard to stay invisible. Here’s how we do it, and why it matters.

“What Am I Meant to Say Now?” A guide to content marketing during tough news cycles
Download the practical toolkit for businesses and individuals who want to approach content marketing responsibly during tough news cycles.

Does my business need a blog in 2025?
A guide to the different B2B blog content marketing strategies. When to use each one, and more importantly, when not to.

Is your audience built on rented land?
Do you know what it means to build an owned audience? Stop putting all your eggs in one basket and diversify your content marketing strategy.