The Social Media Reset you Actually Have Time for
A few weeks ago, I spoke at a conference for aesthetic nurses in Newcastle about how to optimise your social media.
When I was planning the talk, I asked the organisers what these nurses really needed help with. As in, what would be the single most useful thing I could give them (apart from my services… obviously).
Their answer was so simple it stopped me in my tracks.
They didn’t want to go viral. They weren’t trying to become influencers. They just wanted to reach a few new people, the kind of people who’d actually book in for a treatment. And right now, they felt like they were putting time and energy into posting, and getting very little back.
So I said, right, we can do that.
I put together a short, practical presentation with a few small shifts that actually make a big difference on social media. No jargon, no fluff, no false promises, just stuff that works.
It went down well (yay).
And so, because I’m me (and because I love a lead magnet almost as much as I love making friends with aesthetics nurses who I can hit up for Botox when the time comes), I shared a post on Instagram asking if anyone else in that industry might be interested in the presentation.
They were. And seeing those comments roll in, I realised the most basic truth. Small business owners don’t need another overcomplicated strategy. They just need simple, time-efficient, cost-effective direction.
Because you don’t have spare hours to act like a full-time social media manager. You’re busy actually doing the work you’re good at… running services, managing clients, baking the cakes, whatever it is.
And actually, same.
I’m a full-time marketer and even I struggle to make time to market my own business. We’re all in the trenches together, even the professionals.
So after the conference, I adapted that presentation into something that works for any small business owner, founder, or freelancer. Whatever your niche is, you can apply it.
What it is
A free digital guide that helps you finally make sense of your social media strategy without spending hours learning marketing theory or guessing what to post.
It’s built for busy people who are already showing up online, but aren’t seeing results. You’re doing something, it’s just not quite working yet.
Inside, you’ll find three quick shifts that make a real difference, with tips on how to:
Set a clear goal.
Decide what you actually want your social media to do, whether that’s bookings, brand awareness, or credibility.Build your content pillars.
Choose 3–4 themes you’ll always come back to so you’re not reinventing the wheel every week. It makes consistency easier and helps the algorithm understand what you’re about.Optimise for the algorithm.
Simple steps to make sure your platform knows where to push your content.
Plus, a few bonus tips on how to make your posts look and feel better.
Who it’s for
Small business owners who feel stuck on social
Freelancers trying to look consistent without losing their minds
Founders who want to grow their brand, not just their follower count
Anyone doing their own marketing between actual client work.
Get the full presentation free:
Social media doesn’t have to take over your week. A few small tweaks — the right goals, the right structure, the right signals — can completely change how your content performs.
This guide, Small Changes, Big Results will help you make those tweaks.