What am I Meant to Say Now?

A guide to getting your marketing content right during tough news cycles…

What Am I Meant to Say Now? is a practical toolkit for businesses and individuals who want to approach content marketing responsibly during tough news cycles.

Of which there are many right now.

The climate crisis. Geopolitical conflict. Social justice movements. The continuous rolling back of human rights. The cost of living crisis. The list goes on…

If you’re a small to medium enterprises or individuals who handles your own content marketing — it can be tough. You may not have the budget for a crisis PR team or sensitivity checks, but you still need to navigate tricky moments with care.

The guide includes:

• Four outlined approaches to handling content marketing when a crisis hits

• A practical checklist to help assess your content (and work out whether you should or shouldn’t comment on an issue or crisis)

• A guide to creating sensitive, thoughtful content that you can refer back to whenever you need

• Relevant audience insights to help determine what your audience actually expects of you