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a word from ellen
Unfortunately, you have no choice but to be yourself online in 2026
Everybody has a brand, and everybody is using content marketing to make that brand known. And we have to grapple with that if we want to stand out online. Because when everybody is producing content, the content itself stops being an advantage. It becomes the standard. And the standard is easy to overlook.
So let’s talk about how to show up in a way that gets results…
For anyone wondering, “Do I Still Need a Blog in 2026?”
Do you still need a blog in 2026? Probably, but everything about how to approach them has changed. Learn why long-form content still works and how to make it worth reading.