Ellen’s Top Picks
a word from ellen
Unfortunately, you have no choice but to be yourself online in 2026
Everybody has a brand, and everybody is using content marketing to make that brand known. And we have to grapple with that if we want to stand out online. Because when everybody is producing content, the content itself stops being an advantage. It becomes the standard. And the standard is easy to overlook.
So let’s talk about how to show up in a way that gets results…
Let’s Uncomplicate Your Content Pillars Together
Content pillars don't have to be complicated. In this guide, I'll show you how to find content pillars that make planning easier, keep your messaging consistent and help people understand exactly what your business is about.
3 ways to low-key trick people into opening your emails
If you’re looking to increase your email marketing open rate (without compromising your integrity), try these little, Content Writer approved tricks:
Be Yourself Online, But Better
Everybody has a brand, and everybody is using content marketing to make that brand known. And we have to grapple with that if we want to stand out online. Because when everybody is producing content, the content itself stops being an advantage. It becomes the standard. And the standard is easy to overlook. So let’s talk about how to show up in a way that gets results…
What’s an owned audience? (And why should you care?)
Followers are great. But an audience that chooses to hear from you directly is one of the most valuable things your marketing will ever build.
